The Marketing program covers essential strategies and techniques across traditional and digital channels. Students learn about market research, consumer behavior, branding, content creation, and analytics.
With hands-on projects and real-world collaborations, the program suits those interested in marketing roles like copywriting, campaign planning, digital strategy, and data analysis, while emphasizing ethics and social responsibility.
At IGNITE Pathways, students in the Marketing program will learn foundational concepts and practical skills needed to excel in the marketing industry. The curriculum covers a range of topics, including market research, consumer behavior, branding, and content creation. Students will gain hands-on experience through projects and collaborations with local businesses, allowing them to apply what they've learned in a real-world context. This experiential learning approach helps students understand the intricacies of marketing strategies and their application in diverse business settings.
Additionally, students will explore digital marketing techniques and tools, focusing on social media marketing, email campaigns, and data analytics. They'll learn how to use these platforms to create effective marketing strategies and measure their success. The program emphasizes the importance of ethical practices in marketing, guiding students to consider social responsibility and consumer trust in their work. By the end of the course, students will have developed a comprehensive skill set, preparing them for careers in various marketing roles or further studies in the field.
Courses available in this program include:
Students in the Principles of Marketing course could earn a Fundamentals of Digital Marketing Certification.
Students may choose to go into the workforce immediately following graduation. Their industry certifications and IGNITE experience will qualify them for entry level positions. With advance training at a community college or traditional 4-year college, marketing majors can anticipate higher career positions at $20-$50/hour.
Entry-Level Wages
Midwest Job Openings
Income Potential
