Interested in using social media to help real businesses grow and reach new customers? Social Media Marketing II is an application-based course where students move beyond learning strategies and begin applying them in real-world situations. Students will collaborate with local businesses or nonprofit organizations to develop, manage, and evaluate social media and marketing campaigns while building professional marketing skills and industry experience.
The Social Media/Marketing course provides students with an in-depth understanding of digital communication, branding, and content creation across various social media platforms. This course is ideal for students interested in digital marketing, entrepreneurship, or careers in media and communications.
Client Discovery & Brand Analysis
Evaluating a business or nonprofit’s brand, audience, and current marketing presence.
Marketing Strategy Development
Creating a social media marketing plan aligned with organizational goals.
Audience Targeting & Consumer Behavior
Identifying target audiences and understanding how consumer behavior influences marketing decisions.
Content Creation & Visual Branding
Designing posts, graphics, videos, and messaging that reflect a consistent brand identity.
Content Calendars & Campaign Planning
Developing posting schedules and planning coordinated marketing campaigns.
Platform Strategy & Channel Management
Learning how to optimize content for different social media platforms.
Analytics & Performance Evaluation
Using data and insights to measure engagement and determine campaign success.
Professional Client Communication
Presenting marketing ideas, collaborating with partners, and managing real-world marketing projects.
Instructor: Brandi Eckles
Prerequisites: 9th-12th graders
Certifications: N/A
Class Format: In-Person
Location: IGNITE Pathways
Cost: *Tuition based on school agreements. Contact info@ignite-pathways.com for more information.
Students may choose to go into the workforce immediately following graduation. Their industry certifications and IGNITE experience will qualify them for entry level positions. With advance training at a community college or traditional 4-year college, social media marketing majors can anticipate higher career positions at $20-$50/hour.
Entry-Level Wages
Midwest Job Openings
Income Potential
